Marketing Advantage: Small Business

Small business has powerful advantages over the big business when it comes to marketing. But small business often misses using these advantages because they are seduced into emulating the big corporations. The typical approach to marketing by big business is to use the resource they have most of - money. Those big corporations tend to throw large lots of money at expensive advertising campaigns because that's what they know. If your small business is to survive and grow you must learn quickly

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Marketing In Tough Times: A Golden Opportunity

Less money coming in? Business a little slow? What should you do about your marketing? If you answered, 'less' you are in the majority and making a big mistake. When times are tight the knee jerk reaction does less marketing. That's why you should do more. Stand out from your competition - zig when they zag. I did not say to spend more money - but do more marketing. When everyone else slows down it is a golden opportunity for you to stand out from the crowd. Be more creative and hence unique an

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Is Your Website Working Hard Enough For You?

If you want to reap the highest return on your website consider these important questions. Why do you want a website? What is the purpose? How do you expect this investment to make you or save you money? Who will visit your site? This might include clients, prospects, suppliers, investors, competitors, media… They come for different reasons. Determine what each is looking for, what you want them to find, and how you want them to feel. Prioritize that list. Design and test your site following th

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