Marketing Advantage: Small Business

Small business has powerful advantages over the big business when it comes to marketing. But small business often misses using these advantages because they are seduced into emulating the big corporations. The typical approach to marketing by big business is to use the resource they have most of - money. Those big corporations tend to throw large lots of money at expensive advertising campaigns because that's what they know. If your small business is to survive and grow you must learn quickly

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